Exercise
Although Nicky Bird assembled her collection of images for very little initial cost, the moment she re-assembled them in her own conceptual framework gave them a new meaning and was thus derived from her own artistic interpretations. The construction of meaning for an artwork lies initially with the artists intent, it’s up to the viewer to either accept this intent or establish an alternative by constructing their own meaning through their reading of it. As Barrett states ‘The photographer’s intent – what she or he meant to do by taking a photograph – can be revealing when it is available and can aid in our understanding of a photograph.’ (Barrett, 2006, 108).
When hanging an image on a gallery wall we are changing the ‘external context’ to which it is situated to that of a loftier position; galleries are considered to give an artwork a greater amount of kudos and respectability. ‘Art has become a growth industry; artworks are among the most elegant products of the entertainment system. Even critical works can be transformed by this system, becoming mere choices in a parade of upper-class commodities.’ (Bolton, 1999, 270).
After being given an elevated position of a gallery show, the perception of the work would have gained a greater standing and therefore would have inflated the value of the work. The work could now be reviewed as art, rendering it more collectable.
Bibliography
Nickybird.com. 2020. Question For Seller – Nicky Bird. [online] Available at: <http://nickybird.com/projects/question-for-seller/> [Accessed 8 May 2020].
Barrett, T., 2012. Criticizing Photographs. New York: McGraw Hill.
Bolton, R., 1992. The Contest Of Meaning. Cambridge, Mass.: MIT Press.
